Male Gaze

Definitions

Chocolate box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality. 

Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.

Super Smiler: full face, wide open toothy smith, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, 'look at me' demanding, the hard shell, 'big come-on' approach.

Romantic or Sexual: a fourth and more general classification devised to include male and female 'two-some'; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible 'available' and defiantly 'available' 

Marjorie Ferguson

this advert which was created by Dolce & Gabbana shows the male gaze of a different kind. It shows the romantic and sexual part of it because in the advert there is more than one body causing it to be a two-some which comes under the definition of the romantic and sexual section. 

The woman displayed in Dolce & Gabbana advert is seen as part of the male gaze because she is clearly there to attract the attention of the male audience watching adverts on the TV. The fact she is a clearly in shape woman and model shows that men aspire to be with her and to do this the advert suggests buying the male side of the Dolce and Gabbana perfume. 

As well as this there is a well kept in shape male in the advert as well this to me also shows part of the male gaze but woman looking at men. Its basically the same theory as the male looking at the woman in the advert as in this time the woman aspires to be the woman in the advert and to do that they need to buy the female perfume produce by Dolce and Gabbana. 

Another way that the male gaze is shown in this advert would be by the fact there both dripping with water because they have just come back on the boat from having a swim. With a golden tan as both models have in this advert mixed with the dripping water effect it gives a sense of sexiness towards the models seen by the audience at home.

There is finally an invitational expression shown by the male and the female in this advert showing there seriousness and willingness to be with the other attracted person. This projects the mood of mischief between the two models on the boat also a sense of contact and no sexual promise between them.